A Complete Guide to Develop Apple iBeacon Application
As we all know that mobile applications have helped marketers to deliver personalized experience to users and these days, most of the customers opt for using mobile phones for shopping.
Retailers are quite worried about the constant increase in diminishing showroom traffic; however, iBeacon is the most useful for marketers in this case. This is a highly new and advanced technology and various retailers and marketers have just begun to experiment with it. The technology was introduced at WWDC in 2013, and it is a specification for BLE or Bluetooth Low Energy.